Estabilização de preços e padrão de vida básico do sorocabano

Abstract

This article tries to show which main changes have occurred in the basic standard of living of the population of Sorocaba resulting from the price stability achieved by the “Plano Real” (*). The analysis of data of up-to-date brands, of the average ammount of purchasing and the average price of the consumer's basic meal products shows, first of all, that the lunch ingredients have been enriched; secondly, that there was a replacement of inferior goods by prestige goods; and finally, that the inhabitanis of Sorocaba have also chosen to change brands, replacing the ones of poorer quality by others of better quality. Summing up, the research shows that the consumers from Sorocaba were successful in improving their basic standard of living during the “Plano Real”, concerning food, hygienic products and household cleaning materials.