The fluidity of sacred and profane signs in contemporary consumption
DOI:
https://doi.org/10.22484/2177-5788.2022v48id5158Keywords:
signs of the sacrad, profane, consumption, contemporaneityAbstract
This article aims to present the discussion about the porosity of the borders between the signs of the sacred and the profane in contemporary times, materialize in diferente consumption rituals. It is a theoretical approach, focusing on the articulations of consumer studies with semiotics and anthropology. We conclude that the fluidity of these terriotories, in the past well demarcated, provoque movements and reconfigurations of the concepts of identity, space and time.
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