The entrepreneurship of education

a look at university-company relations mediated by SINOVA/UFSC

Abstract

The present article proposes to observe how the process of corporatization of the world influences University-Industry relations, mediated by the Secretariat of Innovation of the Federal University of Santa Catarina (SINOVA), favoring a reconfiguration of the University's role. These relations are maintained and encouraged as central and necessary for the promotion of innovation and the country's development. This is a qualitative study, of a descriptive-interpretive nature, that adopts the case study strategy. Data analysis was performed using the content analysis technique, based on materials collected from UFSC's institutional portals and an interview with a former SINOVA management member. The results indicate a clear direction for the Secretariat, guided by corporate logics, models, and discourses, highlighting the centrality of the company as the hegemonic organizational form. This configuration reveals a significant change in how the university's role is understood, whose knowledge becomes treated as a market-oriented commodity, limiting its socialization, its transdisciplinary dimension, and generating potential conflicts of interest within the academic environment.